As a marketing and communication manager and spokesman for various companies and organisations, Frederik has built up a strong reputation over the past decades. He specialises in market research, brand strategy and digital marketing. Frederik repositioned several large institutions and developed a new marketing and communication strategy for them. As a real people manager, he gets employees into new stories and turns them into ambassadors for the new direction a company or organisation wants to take.
In addition to being a managing partner of Reputations, Frederik is also a part-time lecturer in market research and digital marketing at the AP University College in Antwerp. He is one of the driving forces behind the postgraduate Content Marketing at the university college. His experience ensures that Reputations can rely on a solid foundation.
``A challenging marketing strategist.`` That's how Frederik Picard is often described.