Each brand reputation is determined by an interplay of organizational values, work values and perception values. We are convinced that the classic 4 P-marketing (focus on product, price, place and promotion) forms a good basis, but is insufficient to really distinguish yourself from your competitors. None of the four P’s contains the DNA of your brand. And that’s exactly what your competitor can’t copy. That’s why we put maximum effort into added value marketing. And that starts with a strong brand strategy.