Bedtime is a sleep shop in Essen and Edegem. After an extensive work session with the whole team, we developed a Reputation Guide that laid the foundation for a new marketing strategy. We assisted Bedtime with the recruitment and training of a new marketing employee. She was given the task of putting the new brand strategy and rebranding into practice. In the meantime, Bedtime created a new logo and corporate identity, a new website, restyled the stores, and ran a rebranding campaign online and offline. We continue to support Bedtime in setting up campaigns and targeted marketing campaigns.