As a subsidiary, Belfius Lease is one of the most successful Belfius entities. The leasing company was guided by Reputations in its marketing and communication strategy from 2015 to 2017. We repositioned the company and based on an extensive value survey we made sure that this new story was fully supported internally to roll it out. ‘We lease your dream.’ This pay off nicely sums up our strategic exercise for Belfius Lease.
We are currently doing a similar exercise for Belfius Commercial Finance.