Nebulosoft is a company that develops software solutions for the beverage sector. We assisted the company with the profiling of their product Cifr. After a strategic exercise that resulted in a new mission, vision and working method, we opted together with the client for a total rebranding including the creation of a new brand name: Douano. We created a corresponding pay off, a new logo and a corporate identity guide. At the same time, we developed a new website, drew up a content calendar and assisted the client in setting up a first national B-to-B marketing campaign. Two years after the launch, Douano has become the administrative reference in the beverage sector. Their greatest asset is knowledge and experience of excise management. So Douano’s pay off – when duty calls – was perfectly chosen!