80 years. That’s how long the Antwerp youth organization Gekkoo was called with its original name ‘Kindervreugd’. After an extensive market research and a thorough review of the existing offer, we redefined the entire marketing and communication strategy of the organization. The whole brand architecture was redesigned. Reputations recruited a new marketing and communication officer for Gekkoo and trained her in-house for 11 months. The full rebranding was prepared for a year and a half and rolled out successfully and within budget by the end of 2017. We subsequently assisted Gekkoo in creating campaigns for pre-school and teen camps via social media.