Once your brand strategy is clear, implementation follows. Based on your brand strategy, we create stories that are fiery and communicate your mission and vision to your target groups. We build your brand reputation from the inside out. Whether it is an employer branding campaign or a campaign to launch a new product, the principles remain the same. We always start from strong, value-driven content and help translate it into attractive and relevant content in the form of e-books, videos, sales pitches, press actions and so on. Depending on your needs, we do this ourselves or find the most specialised partner in our network. We set up an ecosystem of the best specialists around your brand. We coordinate the entire implementation and remain your contact person.
Press & PR actions.
Your brand has something to tell: a new product, a special promotion or a unique event. You would like to launch your message in the (professional) media. We look for the most suitable approach and look for news value, an original angle and supportive stories.
We develop press and PR actions in various forms. Whether it concerns a press conference, a letter for clients, internal communication, actions to strengthen the relationship with partners… We have the experience to bring that message in a strategically well thought-out way. We turn your message into a newsworthy press release and send it to our extensive and carefully built database of press contacts.
We can speak to the press in your place if needed. We make arrangements about this in advance. After a press action, we follow up the generated press attention and provide you with a press folder with everything that has appeared in the media.
Crisis communication.
If things go wrong, you need fast, clear and correct communication. We guide you communicatively through the crisis. 24 hours a day.
Discretion, honesty and mutual trust are absolute conditions in crisis situations. All cards must be put on the table, even if certain facts are sometimes not nice to hear. This is the only way we can make a correct assessment of a crisis and advise the right steps to take. Together, we set up a limited crisis team and determine who takes which role.
If you don’t want to wait for a crisis, but want to be ready if it ever comes to that, you can also come to us. We are responsible for the preparatory scenarios, support and implementation of all communication actions in the context of crises and the management of reputational damage.
Interested? Let us know.
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