Depending on the question you would like to have answered, a qualitative or quantitative study, or a combination of both, will be chosen. We make this choice on the basis of a thorough intake interview. A market research doesn’t have to be that expensive: the more specific the research question, the more focused we can find the answer to your question.
The results of a market research give you the opportunity to distinguish yourself from your competition and to respond correctly to the needs of your customers.