Depending on the question you want answered, we set up qualitative or quantitative market research, or a combination of both. We make this choice on the basis of a thorough intake interview. Market research does not have to be complicated: the more specific the research question, the more targeted we can find the answer to your question. We have experience with both small-scale, local market research and large-scale, international market research. So, whether you want to question just a handful of people in depth or thousands, as in the case of the brand perception study by University of Antwerp: you can come to us for all types of market research. We do among other things:
- Brand perception and reputation research
- Brand Awareness Research
- Internal and external brand value research
- User research
- Audience studies
- Employee loyalty research
- Customer satisfaction studies
- Feasibility studies